MANAGE YOUR STAKEHOLDERS
Know all your stakeholders, their concerns, interests, contacts and preferred styles of communication
RECOGNISE WHERE THEY ARE ON THE CHANGE CURVE
Understanding “their reality” may be different from yours because they are at a different stage, have different information or different experience is essential to communication and engagement approach.
MANAGE YOUR MESSAGES
Know all your facts and figures, in detail (for those that like detail) and in sound-bites (for easy summary which is understood and remembers) and make sure you have back-up (for those that like evidence)
MANAGE YOUR COMMUNICATION METHODS
Be clear about what information has to be communicated by when, by whom, in what way and to whom.
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